{"id":5892,"date":"2022-09-07T11:27:41","date_gmt":"2022-09-07T01:27:41","guid":{"rendered":"https:\/\/seedpeopleconsulting.com.au\/?p=5892"},"modified":"2024-12-13T10:29:02","modified_gmt":"2024-12-12T23:29:02","slug":"secure-talent","status":"publish","type":"post","link":"https:\/\/seedpeopleconsulting.com.au\/secure-talent\/","title":{"rendered":"How to enhance the candidate experience and secure talent"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h1><strong>How to enhance the candidate experience and secure talent <\/strong><\/h1>\n<h1><strong>\u00a0<\/strong><\/h1>\n<p>Struggling to fill roles right now? You\u2019re not alone.<\/p>\n<p>&nbsp;<\/p>\n<p>According to <a href=\"https:\/\/www.news.com.au\/finance\/work\/at-work\/onethird-of-aussie-businesses-cant-find-workers-as-great-resignation-finally-hits-home\/news-story\/2c7ea785ecd821cd146933559acb378c\" target=\"_blank\" rel=\"noopener\">recent data<\/a> by the Australian Bureau of Statistics (ABS), 31 per cent of Australian businesses surveyed in June are finding it difficult to find staff. But we don\u2019t need statistics to tell us that. We hear it in conversations every day.<\/p>\n<p>&nbsp;<\/p>\n<p>Thanks to COVID, the job market has undergone transformative change over the last few years. The so-called \u2018Great Resignation\u2019 has hit our shores, and we\u2019re currently seeing a tight talent pool and a decline in job applications coming through as people re-evaluate their life and work priorities.<\/p>\n<p>&nbsp;<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2022\/09\/christina-wocintechchat-com-vzfgh3RAPzM-unsplash.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5897 size-medium\" src=\"https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2022\/09\/christina-wocintechchat-com-vzfgh3RAPzM-unsplash-600x401.jpg\" alt=\"Secure talent\" width=\"600\" height=\"401\" srcset=\"https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2022\/09\/christina-wocintechchat-com-vzfgh3RAPzM-unsplash-600x401.jpg 600w, https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2022\/09\/christina-wocintechchat-com-vzfgh3RAPzM-unsplash-1140x761.jpg 1140w, https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2022\/09\/christina-wocintechchat-com-vzfgh3RAPzM-unsplash-1618x1080.jpg 1618w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>The great re-evaluation <\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Having faced lockdowns, safety threats, and a situation where work from home was seen to work, employees are no longer willing to stay in jobs where they\u2019re not valued, endure long commutes or have no flexibility.<\/p>\n<p>&nbsp;<\/p>\n<p>People want to work for companies that treat them as human beings with lives, needs and families beyond work, not just as cogs in the machine. If they\u2019re getting that, they stay. If they\u2019re not, they look for it elsewhere.<\/p>\n<p>&nbsp;<\/p>\n<p>Because of this, the key to attracting talent and filling roles today is being an awesome employer delivering an enhanced candidate experience.<\/p>\n<p>&nbsp;<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2022\/09\/christina-wocintechchat-com-yyp_HpXrUfw-unsplash.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5895 size-medium\" src=\"https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2022\/09\/christina-wocintechchat-com-yyp_HpXrUfw-unsplash-600x400.jpg\" alt=\"An enhanced experience starts early\" width=\"600\" height=\"400\" srcset=\"https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2022\/09\/christina-wocintechchat-com-yyp_HpXrUfw-unsplash-600x400.jpg 600w, https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2022\/09\/christina-wocintechchat-com-yyp_HpXrUfw-unsplash-1140x760.jpg 1140w, https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2022\/09\/christina-wocintechchat-com-yyp_HpXrUfw-unsplash-1620x1080.jpg 1620w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>An enhanced experience starts early<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>But what can you do to achieve an enhanced candidate experience?<\/p>\n<p>&nbsp;<\/p>\n<p>Our advice? Move to a recruitment and selection process that focuses on those early customer touchpoints. In other words, put your efforts into proactively and thoughtfully engaging with candidates early in the process.<\/p>\n<p>&nbsp;<\/p>\n<p>This allows your organisation to build connections and nurture relationships \u2013 things that ultimately strengthen your brand and place you as the \u2018front of mind\u2019 employer when people are presented with multiple job offers.<\/p>\n<p>&nbsp;<\/p>\n<p>As the old saying goes, \u2018The early bird catches the worm!\u2019 or as we prefer to say, \u2018The proactive business pulls in the talent!\u2019.<\/p>\n<p>&nbsp;<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2022\/09\/jon-tyson-PXB7yEM5LVs-unsplash.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5896 size-medium\" src=\"https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2022\/09\/jon-tyson-PXB7yEM5LVs-unsplash-450x600.jpg\" alt=\"Tactics to make candidates choose you \u00a0\" width=\"450\" height=\"600\" srcset=\"https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2022\/09\/jon-tyson-PXB7yEM5LVs-unsplash-450x600.jpg 450w, https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2022\/09\/jon-tyson-PXB7yEM5LVs-unsplash-600x800.jpg 600w, https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2022\/09\/jon-tyson-PXB7yEM5LVs-unsplash-855x1140.jpg 855w, https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2022\/09\/jon-tyson-PXB7yEM5LVs-unsplash-810x1080.jpg 810w, https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2022\/09\/jon-tyson-PXB7yEM5LVs-unsplash.jpg 1920w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Tactics to make candidates choose you<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>There are a number of things you can do to enhance the candidate experience in the early recruitment and selection stage. They really can make a difference!<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Create a brilliant careers page <\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Your website careers page isn\u2019t just a place to pop your latest vacancies. Think of it as a personal pitch to potential candidates. The more appealing and engaging you can make it, the more likely you are to win candidates over.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Tell them about your company&#8217;s mission, vision and values<\/li>\n<li>Describe what it\u2019s like to work there. Even better, include video testimonials where members of your team talk about why they enjoy their job<\/li>\n<li>Give a run-through of your employee benefits &#8211; from flexible working arrangements to bring your dog to work day!<\/li>\n<li>Talk about any charity and community work you do as a team<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Make the application process easy<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Candidates today don\u2019t have the time or patience to spend hours completing job application forms. Writing essay-style answers to meet the criteria? No thanks!<\/p>\n<p>&nbsp;<\/p>\n<p>Because of this, ensure you make the application process as quick, simple and accessible as possible. This includes keeping it short (not multiple pages) and avoiding asking them to repeat information already included in their resume.<\/p>\n<p>&nbsp;<\/p>\n<p>To make forms accessible, ensure instructions are clear, avoid CAPTCHA and provide them in both Word and PDF format.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Contact candidates as soon as they apply<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Rather than waiting for the application process to close before contacting candidates, reach out straight away.<\/p>\n<p>&nbsp;<\/p>\n<p>In this fast-moving market, if you delay it, you might miss out on exceptional candidates who have already moved forward with another company.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Conduct phone screening<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Instead of relying on forms and resumes alone, take the time to give candidates a call and have a conversation with them to suss out whether they\u2019re suitable.<\/p>\n<p>&nbsp;<\/p>\n<p>Phone screening can help you get to know candidates more personally. It also offers \u2018real\u2019 human contact from the get-go, making you more memorable.<\/p>\n<p>&nbsp;<\/p>\n<p>Even if they don\u2019t match the criteria for the role they applied for, you might be surprised to find that they possess some great transferrable skills that would be beneficial and complementary to the team.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Personalise interaction and communication<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Candidates today want a personalised experience with brands \u2013 including businesses they\u2019re looking to work for.<\/p>\n<p>&nbsp;<\/p>\n<p>This means treating candidates as individuals, not just as another number. Here are some practical ways you can do this:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Personally respond to their application submission rather than sending an automated response. If this seems overwhelming, invest in HR software to do this for you (with tailored responses)<\/li>\n<li>Let candidates know they can reach out to you through the process to ask questions or to see how the process is progressing<\/li>\n<li>Inform them of the outcome of their application as soon as you know, don\u2019t leave them hanging. This leaves a bad impression. Even if you don\u2019t hire them, they might share this negative experience around<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Get networking \u2013 on and offline<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>As in business generally, networking is a big yes.<\/p>\n<p>&nbsp;<\/p>\n<p>Being out there and building connections with candidates and potential candidates helps build engagement and relationships \u2013 and can help you win them over to work for you.<\/p>\n<p>&nbsp;<\/p>\n<p>Get involved in your local area and attend local events. Social media is also an amazing way to expand your reach, connect with people and warm them up for roles. By being friendly, helpful and engaging, you\u2019ll be a more appealing option.<\/p>\n<p>&nbsp;<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2022\/09\/windows-kRWY72TKB0Y-unsplash.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5893 size-medium\" src=\"https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2022\/09\/windows-kRWY72TKB0Y-unsplash-600x400.jpg\" alt=\"Memorable candidate experiences = secure talent today\" width=\"600\" height=\"400\" srcset=\"https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2022\/09\/windows-kRWY72TKB0Y-unsplash-600x400.jpg 600w, https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2022\/09\/windows-kRWY72TKB0Y-unsplash-1140x761.jpg 1140w, https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2022\/09\/windows-kRWY72TKB0Y-unsplash-1619x1080.jpg 1619w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Memorable candidate experiences = secure talent today<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Despite busy being the new normal, it\u2019s important to start consciously investing time into reviewing your recruitment and selection process.<\/p>\n<p>&nbsp;<\/p>\n<p>By following these recommendations and shifting your mindset from it being a chore to creating memorable candidate experiences, the changes will be easier and exceptional talent will (fingers crossed) choose you as their new employer!<\/p>\n<p>&nbsp;<\/p>\n<p>If you want to create a more enticing culture in your workplace to help attract new talent and retain your existing employees, <a href=\"https:\/\/seedpeopleconsulting.com.au\/contact-us\/\">let\u2019s chat<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; How to enhance the candidate experience and secure talent \u00a0 Struggling to fill roles right now? You\u2019re not alone. &nbsp; According to recent data by the Australian Bureau of Statistics (ABS), 31 per cent of Australian businesses surveyed in June are finding it difficult to find staff. But we don\u2019t need statistics to tell&#8230;<\/p>\n","protected":false},"author":4,"featured_media":5894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Be an Effective Leader","_yoast_wpseo_title":"%%title%%","_yoast_wpseo_metadesc":"Securing talent in today\u2019s tight market can be tough. But by enhancing the candidate experience from the get-go, you can attract them to your business. Learn more.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_meta-robots-adv":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"How to enhance the candidate experience and secure talent","_yoast_wpseo_opengraph-description":"\u201cAccording to recent data by the Australian Bureau of Statistics (ABS), 31 per cent of Australian businesses surveyed in June are finding it difficult to find staff.\u201d","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","inline_featured_image":false,"footnotes":""},"categories":[31,39,23,34],"tags":[],"team_author":[26],"class_list":["post-5892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coaching","category-culture-development","category-leadership","category-team-development","team_author-julia-fiore"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to enhance the candidate experience and secure talent<\/title>\n<meta name=\"description\" content=\"Securing talent in today\u2019s tight market can be tough. 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