{"id":7471,"date":"2025-08-28T13:53:05","date_gmt":"2025-08-28T03:53:05","guid":{"rendered":"https:\/\/seedpeopleconsulting.com.au\/?p=7471"},"modified":"2026-05-16T15:37:13","modified_gmt":"2026-05-16T05:37:13","slug":"leadership-development-communication","status":"publish","type":"post","link":"https:\/\/seedpeopleconsulting.com.au\/leadership-development-communication\/","title":{"rendered":"Leadership Development: The Communication Imperative"},"content":{"rendered":"<p>In an age of remote work, digital transformation and generational diversity, communication is the key leadership skill. Technical expertise and strategic vision matter; it\u2019s a leader\u2019s ability to connect, inspire and align their team that drives long-term success.<\/p>\n<h2>Beyond Information Transfer: The Shift in Leadership Communication<\/h2>\n<p>Leadership used to mean top-down information delivery. Today, communication is a <strong>two-way process<\/strong>: active listening, empathetic engagement and creating psychological safety. Modern leadership development programmes recognise that communication is about more than what leaders say, it\u2019s how they create connection, openness and trust.<\/p>\n<p>Key communication dimensions include:<\/p>\n<ul>\n<li><strong>Active Listening:<\/strong> Leaders who listen deeply understand unspoken concerns and unlock insights that fuel innovation.<\/li>\n<li><strong>Feedback for Growth:<\/strong> The shift from annual reviews to continuous, empathetic feedback creates learning focused environments.<\/li>\n<li><strong>Inclusive Communication:<\/strong> Ensuring all voices are heard drives better decisions and stronger team cohesion.<\/li>\n<\/ul>\n<h2><strong>The Ripple Effect of Leadership Communication<\/strong><\/h2>\n<p>Leaders are <strong>communication amplifiers<\/strong>. Their tone, transparency and vulnerability ripple across an organisation, shaping culture. When leaders model openness and honesty, teams mirror those behaviours, creating cycles of trust, collaboration and resilience.<\/p>\n<h2><strong>Core Communication Skills for Leaders<\/strong><\/h2>\n<h3><strong>Emotional Intelligence<\/strong><\/h3>\n<p>The foundation of leadership communication is emotional intelligence: self-awareness, empathy and adaptability. Leaders who can \u201cread the room\u201d, recognise emotions and adjust their style, build trust and collaboration.<\/p>\n<h3><strong>Storytelling for Impact<\/strong><\/h3>\n<p>Great leaders use stories to turn strategies into human narratives. Storytelling makes complex goals relatable, creates emotional connections and inspires action.<\/p>\n<h3><strong>Digital Communication<\/strong><\/h3>\n<p>With hybrid work now the norm, leaders must master tone, clarity and presence across digital platforms. Effective leaders translate warmth, empathy and authenticity through screens as well as in person.<\/p>\n<h3><strong>Crisis Communication<\/strong><\/h3>\n<p>In times of disruption, communication is a leader\u2019s biggest test. Transparency, speed and honesty balanced with reassurance and as much certainty as possible, earn loyalty and credibility when it matters most.<\/p>\n<h2><strong>Building Trust Through Communication<\/strong><\/h2>\n<p>Trust is the currency of leadership, and communication is how it\u2019s built or broken. Trustworthy leaders are consistent, authentic and align words with actions. Saying \u201cwe value work-life balance\u201d but sending midnight emails erodes credibility. Authentic communication, acknowledging mistakes, and being transparent with bad news create loyalty and ethical strength.<\/p>\n<h2><strong>The Business Case for Communication-Focused Leadership<\/strong><\/h2>\n<p class=\"p1\">According to McKinsey, teams that communicate effectively using digital tools can increase productivity by up to <span class=\"s1\"><b>25%<\/b><\/span>\u00a0(<a href=\"https:\/\/www.mckinsey.com\/industries\/technology-media-and-telecommunications\/our-insights\/the-social-economy\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">McKinsey Global Institute<\/span><\/a>). Organisations that invest in leaders\u2019 communication skills see measurable results.<\/p>\n<ul>\n<li><strong>Higher engagement:<\/strong> Employees feel connected, valued and motivated.<\/li>\n<li><strong>Better retention:<\/strong> Teams stay longer when managers communicate openly.<\/li>\n<li><strong>Improved agility:<\/strong> Information flows freely, and decisions are made faster.<\/li>\n<li><strong>Customer satisfaction:<\/strong> Better internal communication means better service.<\/li>\n<\/ul>\n<p>In short: <strong>communication drives performance.<\/strong><\/p>\n<h2><strong>Leading Through Change<\/strong><\/h2>\n<p>Change management is one of the most important leadership skills today. Clear and consistent communication helps teams navigate uncertainty. Leaders who articulate a vision, address concerns transparently and provide updates build trust and reduce resistance.<\/p>\n<p>Leadership programmes that develop change communication skills also develop adaptability and resilience, the qualities that keep organisations moving forward in uncertain times.<\/p>\n<h2><strong>Practical Steps for Leaders<\/strong><\/h2>\n<ul>\n<li><strong>Communication Audits:<\/strong> Get regular feedback from teams to measure progress and growth \u2013 in both formal and informal channels<\/li>\n<li><strong>Structured Learning:<\/strong> Engage in training, role play and peer feedback to hone skills.<\/li>\n<li><strong>Mentoring &amp; Coaching:<\/strong> Seek out one-to-one guidance to address communication blind spots, creating opportunities for growth and connection.<\/li>\n<li><strong>Cross-Cultural Awareness:<\/strong> Adapt communication styles to diverse global teams.<\/li>\n<\/ul>\n<h2><strong>A Communication First Culture<\/strong><\/h2>\n<p>When multiple leaders are great communicators, organisations shift culturally. Teams share ideas openly, meetings are productive, conflicts are resolved faster, and innovation flows more freely. A communication-focused culture drives collaboration, belonging and continuous learning.<\/p>\n<h2><strong>The Future of Leadership Communication<\/strong><\/h2>\n<p>As AI and automation change work,<strong> human-centric skills<\/strong> like empathy, storytelling, and trust building will become more valuable. Great leaders will be defined by their ability to connect on a human level.<\/p>\n<p>Investing in communication-focused leadership development today builds resilient leaders who can inspire in any environment. For organisations, it means a strong leadership pipeline and a connected culture.<\/p>\n<h2><strong>Final Word<\/strong><\/h2>\n<p>Leadership development is no longer optional, it\u2019s essential. And at the heart of it is communication: the skill that enables leaders to listen, engage, inspire and lead with authenticity.<\/p>\n<p>By communicating effectively, leaders don\u2019t just manage teams, they empower and transform them.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an age of remote work, digital transformation and generational diversity, communication is the key leadership skill. Technical expertise and strategic vision matter; it\u2019s a leader\u2019s ability to connect, inspire and align their team that drives long-term success. Beyond Information Transfer: The Shift in Leadership Communication Leadership used to mean top-down information delivery. Today, communication&#8230;<\/p>\n","protected":false},"author":4,"featured_media":7473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"Leadership Development: The Communication Imperative","_yoast_wpseo_metadesc":"Why communication is the defining leadership skill in a hybrid, multigenerational workplace, and how emotional intelligence, storytelling and digital presence build trust.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_meta-robots-adv":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","inline_featured_image":false,"footnotes":""},"categories":[23,30],"tags":[203,202,145,201,200,181,205,204,198,97,199,189],"team_author":[18],"class_list":["post-7471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership","category-leadership-development","tag-active-listening","tag-change-communication","tag-communication","tag-crisis-communication","tag-digital-communication","tag-emotional-intelligence","tag-feedback-culture","tag-inclusive-communication","tag-leadership-communication","tag-leadership-development","tag-storytelling","tag-trust-building","team_author-stacey-kelly"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leadership Development: The Communication Imperative<\/title>\n<meta name=\"description\" content=\"Why communication is the defining leadership skill in a hybrid, multigenerational workplace, and how emotional intelligence, storytelling and digital presence build trust.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seedpeopleconsulting.com.au\/leadership-development-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leadership Development: The Communication Imperative\" \/>\n<meta property=\"og:description\" content=\"Why communication is the defining leadership skill in a hybrid, multigenerational workplace, and how emotional intelligence, storytelling and digital presence build trust.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seedpeopleconsulting.com.au\/leadership-development-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"Seed People Consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/seedpeopleconsulting\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-28T03:53:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-16T05:37:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2025\/08\/leadership-communication-skills.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stacey Kelly\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stacey Kelly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/leadership-development-communication\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/leadership-development-communication\\\/\"},\"author\":{\"name\":\"Stacey Kelly\",\"@id\":\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/#\\\/schema\\\/person\\\/38a4a3653c19cc70a9dbdcc8206ac429\"},\"headline\":\"Leadership Development: The Communication Imperative\",\"datePublished\":\"2025-08-28T03:53:05+00:00\",\"dateModified\":\"2026-05-16T05:37:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/leadership-development-communication\\\/\"},\"wordCount\":711,\"image\":{\"@id\":\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/leadership-development-communication\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/leadership-communication-skills.jpg\",\"keywords\":[\"active listening\",\"change communication\",\"communication\",\"crisis communication\",\"digital communication\",\"emotional intelligence\",\"feedback culture\",\"inclusive communication\",\"leadership communication\",\"Leadership Development\",\"storytelling\",\"trust building\"],\"articleSection\":[\"Leadership\",\"Leadership Development\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/leadership-development-communication\\\/\",\"url\":\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/leadership-development-communication\\\/\",\"name\":\"Leadership Development: The Communication Imperative\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/leadership-development-communication\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/leadership-development-communication\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/leadership-communication-skills.jpg\",\"datePublished\":\"2025-08-28T03:53:05+00:00\",\"dateModified\":\"2026-05-16T05:37:13+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/#\\\/schema\\\/person\\\/38a4a3653c19cc70a9dbdcc8206ac429\"},\"description\":\"Why communication is the defining leadership skill in a hybrid, multigenerational workplace, and how emotional intelligence, storytelling and digital presence build trust.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/leadership-development-communication\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/leadership-development-communication\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/leadership-development-communication\\\/#primaryimage\",\"url\":\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/leadership-communication-skills.jpg\",\"contentUrl\":\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/leadership-communication-skills.jpg\",\"width\":1024,\"height\":683,\"caption\":\"Leadership communication skills in practice\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/leadership-development-communication\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Leadership Development: The Communication Imperative\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/#website\",\"url\":\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/\",\"name\":\"Seed People Consulting\",\"description\":\"Boutique leadership, team and culture consultancy helping organisations across Newcastle, Sydney and the Hunter Region build stronger leaders and connected workplaces.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/seedpeopleconsulting.com.au\\\/#\\\/schema\\\/person\\\/38a4a3653c19cc70a9dbdcc8206ac429\",\"name\":\"Stacey Kelly\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Leadership Development: The Communication Imperative","description":"Why communication is the defining leadership skill in a hybrid, multigenerational workplace, and how emotional intelligence, storytelling and digital presence build trust.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seedpeopleconsulting.com.au\/leadership-development-communication\/","og_locale":"en_US","og_type":"article","og_title":"Leadership Development: The Communication Imperative","og_description":"Why communication is the defining leadership skill in a hybrid, multigenerational workplace, and how emotional intelligence, storytelling and digital presence build trust.","og_url":"https:\/\/seedpeopleconsulting.com.au\/leadership-development-communication\/","og_site_name":"Seed People Consulting","article_publisher":"https:\/\/www.facebook.com\/seedpeopleconsulting\/","article_published_time":"2025-08-28T03:53:05+00:00","article_modified_time":"2026-05-16T05:37:13+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2025\/08\/leadership-communication-skills.jpg","type":"image\/jpeg"}],"author":"Stacey Kelly","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Stacey Kelly","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/seedpeopleconsulting.com.au\/leadership-development-communication\/#article","isPartOf":{"@id":"https:\/\/seedpeopleconsulting.com.au\/leadership-development-communication\/"},"author":{"name":"Stacey Kelly","@id":"https:\/\/seedpeopleconsulting.com.au\/#\/schema\/person\/38a4a3653c19cc70a9dbdcc8206ac429"},"headline":"Leadership Development: The Communication Imperative","datePublished":"2025-08-28T03:53:05+00:00","dateModified":"2026-05-16T05:37:13+00:00","mainEntityOfPage":{"@id":"https:\/\/seedpeopleconsulting.com.au\/leadership-development-communication\/"},"wordCount":711,"image":{"@id":"https:\/\/seedpeopleconsulting.com.au\/leadership-development-communication\/#primaryimage"},"thumbnailUrl":"https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2025\/08\/leadership-communication-skills.jpg","keywords":["active listening","change communication","communication","crisis communication","digital communication","emotional intelligence","feedback culture","inclusive communication","leadership communication","Leadership Development","storytelling","trust building"],"articleSection":["Leadership","Leadership Development"],"inLanguage":"en-AU"},{"@type":"WebPage","@id":"https:\/\/seedpeopleconsulting.com.au\/leadership-development-communication\/","url":"https:\/\/seedpeopleconsulting.com.au\/leadership-development-communication\/","name":"Leadership Development: The Communication Imperative","isPartOf":{"@id":"https:\/\/seedpeopleconsulting.com.au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/seedpeopleconsulting.com.au\/leadership-development-communication\/#primaryimage"},"image":{"@id":"https:\/\/seedpeopleconsulting.com.au\/leadership-development-communication\/#primaryimage"},"thumbnailUrl":"https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2025\/08\/leadership-communication-skills.jpg","datePublished":"2025-08-28T03:53:05+00:00","dateModified":"2026-05-16T05:37:13+00:00","author":{"@id":"https:\/\/seedpeopleconsulting.com.au\/#\/schema\/person\/38a4a3653c19cc70a9dbdcc8206ac429"},"description":"Why communication is the defining leadership skill in a hybrid, multigenerational workplace, and how emotional intelligence, storytelling and digital presence build trust.","breadcrumb":{"@id":"https:\/\/seedpeopleconsulting.com.au\/leadership-development-communication\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seedpeopleconsulting.com.au\/leadership-development-communication\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/seedpeopleconsulting.com.au\/leadership-development-communication\/#primaryimage","url":"https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2025\/08\/leadership-communication-skills.jpg","contentUrl":"https:\/\/seedpeopleconsulting.com.au\/wp-content\/uploads\/2025\/08\/leadership-communication-skills.jpg","width":1024,"height":683,"caption":"Leadership communication skills in practice"},{"@type":"BreadcrumbList","@id":"https:\/\/seedpeopleconsulting.com.au\/leadership-development-communication\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seedpeopleconsulting.com.au\/"},{"@type":"ListItem","position":2,"name":"Leadership Development: The Communication Imperative"}]},{"@type":"WebSite","@id":"https:\/\/seedpeopleconsulting.com.au\/#website","url":"https:\/\/seedpeopleconsulting.com.au\/","name":"Seed People Consulting","description":"Boutique leadership, team and culture consultancy helping organisations across Newcastle, Sydney and the Hunter Region build stronger leaders and connected workplaces.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seedpeopleconsulting.com.au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Person","@id":"https:\/\/seedpeopleconsulting.com.au\/#\/schema\/person\/38a4a3653c19cc70a9dbdcc8206ac429","name":"Stacey Kelly"}]}},"_links":{"self":[{"href":"https:\/\/seedpeopleconsulting.com.au\/api\/wp\/v2\/posts\/7471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seedpeopleconsulting.com.au\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seedpeopleconsulting.com.au\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seedpeopleconsulting.com.au\/api\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/seedpeopleconsulting.com.au\/api\/wp\/v2\/comments?post=7471"}],"version-history":[{"count":1,"href":"https:\/\/seedpeopleconsulting.com.au\/api\/wp\/v2\/posts\/7471\/revisions"}],"predecessor-version":[{"id":7472,"href":"https:\/\/seedpeopleconsulting.com.au\/api\/wp\/v2\/posts\/7471\/revisions\/7472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seedpeopleconsulting.com.au\/api\/wp\/v2\/media\/7473"}],"wp:attachment":[{"href":"https:\/\/seedpeopleconsulting.com.au\/api\/wp\/v2\/media?parent=7471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seedpeopleconsulting.com.au\/api\/wp\/v2\/categories?post=7471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seedpeopleconsulting.com.au\/api\/wp\/v2\/tags?post=7471"},{"taxonomy":"team_author","embeddable":true,"href":"https:\/\/seedpeopleconsulting.com.au\/api\/wp\/v2\/team_author?post=7471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}