Today, the R U OK? movement will mark the 9thAnnual R U OK? Day. This incredible company has established itself across Australia and beyond as a beacon of hope for many individuals and families suffering from loss and grief and has brought the topics of mental health and suicide into the public conscience. These are incredibly complex subjects, with the R U OK movement helping us to simplify our responsibility to one another – to ask, to start a conversation, to encourage people to act in times of difficulty.