A born and bred Novocastrian, Jules started her career in retail and customer-facing roles before ‘falling’ into HR in the UK. Prior to joining the Seed team, she worked senior roles in the Wests Group and Nestle Nespresso.
Jules is all about people – how they think, how they connect, and how teams come together to do their best work. With a background spanning operational HR, leadership, team and culture development, she brings both structure and spark to everything she does.
She has a natural warmth that puts people at ease quickly, balanced with a practical, no-fuss approach that keeps things moving. Whether she’s facilitating a session or working one-on-one, Jules has a way of drawing people in, getting conversations flowing, and helping teams tackle the things they’ve been avoiding (in the best possible way).
Her strength lies in creating momentum. She helps teams build trust, have honest conversations and turn insight into action, so it’s not just a good time, but a real shift in how people work together.
Curious, engaging and deeply invested in the people she works with, Jules brings both energy and intention to every room.



